Vaughan C. Judd

Differentiate with the 5th P: People

Vaughan C. Judd · Industrial Marketing Management · 1987 · 178 citations

5Th P, Social Identity, Sociology +3

Achieving a customer orientation using “people‐power,” the “5th P”

Vaughan C. Judd · European Journal of Marketing · 2003 · 45 citations

Customer Experience, Customer Satisfaction, Brand Strategy +18

How annual reports communicate a customer orientation

Vaughan C. Judd, Betty J. Tims · Industrial Marketing Management · 1991 · 38 citations

Customer Satisfaction, Annual Reports, Integrated Reporting +5

Evaluating public web site information: a process and an instrument

Vaughan C. Judd, Lucy I. Farrow, Betty J. Tims · Reference Services Review · 2006 · 22 citations

E-learning, Internet Science, Education +27

Consumer behavior: buying, having, and being (3rd ed.)

Vaughan C. Judd · Psychology and Marketing · 1998 · 19 citations

Consumer Preferences, Consumer Decision Making, Consumer Study +8