The importance of analysis and planning in customer relationship marketing: Verification of the need for customer intelligence and modelling

Adopting customer relationship management technology

Yurong Xu, David C. Yen, Binshan Lin et al. · Industrial Management & Data Systems · 2002 · 336 citations

Management, Marketing, Marketing Management +7

Exploding some myths about customer relationship management

Lawrence A. Crosby · Managing Service Quality · 2002 · 101 citations

Management, Marketing, Marketing Management +17

On the design concepts for CRM system

Jeong-Yong Ahn, Seok Ki Kim, Kyung Soo Han · Industrial Management & Data Systems · 2003 · 97 citations

Management, Information Technology, Marketing +10

Drowning in dirty data? It's time to sink or swim: A four-stage methodology for total data quality management

R.E. Marsh · Journal of Database Marketing & Customer Strategy Management · 2005 · 71 citations · Full text

Computing, Information Systems, Quality Management +16

CRM systems: Necessary, but not sufficient. REAP the benefits of customer management

M. Starkey, Neil Woodcock · Journal of Database Marketing & Customer Strategy Management · 2002 · 68 citations · Full text

Management, Marketing, Marketing Management +6