Concepedia

Javier Gonzalez Alvarez

JG

Statistics

Publications

1

Citations

11

H-Index

1

Active since

2006

Affiliations

University of Edinburgh(Current)

Javier Gonzalez Alvarez is an author at University of Edinburgh specializing in customer experience management, marketing planning, and customer behavior analytics.

Publications per year

2006–2006

1

Publications

1

The importance of analysis and planning in customer relationship marketing: Verification of the need for customer intelligence and modelling

Javier Gonzalez Alvarez, Robert Raeside, Warwick Jones · Journal of Database Marketing & Customer Strategy Management · 2006 · 11 citations · Full text

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