Antecedents and consequences of customer engagement in online brand communities - Concepedia

Concepedia

Publication | Closed Access

Antecedents and consequences of customer engagement in online brand communities

171

Citations

62

References

2014

Year

Tommy K. H. Chan, Xiabing Zheng, Christy M.K. Cheung, Matthew Lee, Zach W. Y. Lee

Journal of Marketing Analytics

Customer SatisfactionDigital MarketingInteractive MarketingManagementConsumer ResearchBusinessCustomer CommunityConsumer BehaviorCustomer InvolvementCustomer ParticipationOnline Brand CommunitiesMarketingConsumer EngagementCustomer Loyalty

References

	Year	Citations

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