Strategy and Environment: A Conceptual Integration

Abstract

An elaboration of the concepts of strategy and environment can be achieved by categorizing environment into its objective and perceived states, and by subdividing strategy according to content (outcomes) or process. The objective environment can be further categorized into “task” and “general.” An alternative subdivision of strategy is primary (domain selection) and secondary (competitive approach). The concepts of strategy and environment are integrated in that primary strategy concerns opportunities in the general environment and secondary strategy involves navigating within a task environment.