Exploring aesthetic dimensions in a nature-based tourism context

Abstract

Given the historical relationship between viewing or ‘gazing’ and tourism, it is rather incongruous that the concept of aesthetics has received little attention in tourism marketing and nature-based tourism research. Although a substantial body of literature exists on aesthetic notions with regard to landscape preferences and the establishment of national parks, the literature is limited on the concept as it relates to man-made environments in nature-based tourism. Accordingly, the purpose of this study is to add to the understanding of the concept of aesthetics in the context of nature-based tourism. This study’s main results from qualitative interviews with key informants reveal five aesthetic dimensions that may influence the tourists’ satisfaction in a nature-based tourism context: ‘harmony’, ‘variation/contrast’, ‘scenery/viewing’, ‘genuineness’, and ‘art/architecture’. The study closes with suggestions for further research.