An Empirical Study Examining the Impact of Gambling Advertisements on Adolescent Gambling Attitudes and Behaviors

The Role of Optimum Stimulation Level in Exploratory Consumer Behavior

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Business, Marketing, Psychology +12

Competitive Interference and Consumer Memory for Advertising

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Business, Communication, Marketing +17

Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity

Patrick De Pelsmacker, Maggie Geuens, P. Anckaert · Journal of Advertising · 2002 · 397 citations

Social Sciences, Communication, Marketing +16

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Public Health, Behavioral Sciences, Health Promotion +14

COMMUNICATION MODELS FOR THE STUDY OF MASS COMMUNICATION

Romeo Asiminei · 2011 · 243 citations

Social Sciences, Communication, Political Communication +14