A means-end chain approach to consumer goal structures - Concepedia

Concepedia

Publication | Open Access

A means-end chain approach to consumer goal structures

DOI Full Paper Access

499

Citations

41

References

1995

Year

Rik Pieters, Hans Baumgartner, Doug K. Allen

International Journal of Research in Marketing

Customer SatisfactionConsumer StudyManagementBusinessConsumer ResearchSupply ChainConsumer BehaviorSupply Chain ManagementConsumer Goal StructuresMarketingConsumer Choice

References

	Year	Citations

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