Concepedia
International Journal of Hospitality Management · 2012 · 61 citations · 90 references
Event ManagementPerformance StudiesEvent EvaluationArts MarketsManagementRelationship QualityArtsExhibition IndustryMuseologyOrganizational BehaviorMainland China
90
On the evaluation of structural equation models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.1K citations
Customer Satisfaction, Structural Equation Models, Management +6
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations
Relationship Marketing, Customer Satisfaction, Media Marketing +15
A Conceptual Model of Service Quality and Its Implications for Future Research
A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry · Journal of Marketing · 1985 · 17.2K citations
Total Quality Management, Customer Satisfaction, Service Quality +14
On the Evaluation of Structural Equation Models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 15.7K citations
The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
Ellen Garbarino, Mark S. Johnson · Journal of Marketing · 1999 · 4.1K citations
Customer Experience, Customer Satisfaction, Organizational Behavior +17