The quality of ladders generated by abbreviated hard laddering

A Means-End Chain Model Based on Consumer Categorization Processes

Jonathan A. Gutman · Journal of Marketing · 1982 · 1.9K citations

Business, Marketing, Marketing Management +14

Laddering theory, method, analysis, and interpretation.

Thomas J. Reynolds, Jonathan A. Gutman · Journal of Advertising Research · 2001 · 1.8K citations

Business, Marketing, Marketing Management +6

A Means-End Chain Model Based on Consumer Categorization Processes

Jonathan A. Gutman · Journal of Marketing · 1982 · 1.4K citations

Business, Marketing, Marketing Management +14

Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems

Klaus G. Grunert, Suzanne C. Grunert · International Journal of Research in Marketing · 1995 · 607 citations

Social Sciences, Psychology, Social Psychology +8

Means-end chains as goal hierarchies

Jonathan A. Gutman · Psychology and Marketing · 1997 · 370 citations · Full text

Management, Marketing, Consumer Behavior +13