Concepedia

Carman W. Cullen

CW

Statistics

Publications

5

Citations

136

H-Index

5

Active since

1993

Affiliations

Brock University(Current)

Carman W. Cullen is an author at Brock University specializing in ladder systems, data analysis, and business.

Publications per year

1993–2010

5

Publications

5

Analysis of means-end chain data in marketing research

Eugène Kaciak, Carman W. Cullen · Journal of Targeting Measurement and Analysis for Marketing · 2006 · 53 citations · Full text

Business, Marketing, Marketing Management +7

Service Organization Selection: A Cross‐cultural Analysisof the Role of Involvement

Scott J. Edgett, Carman W. Cullen · European Journal of Marketing · 1993 · 30 citations

Business, Higher Education, Consumer Behavior +15

A method of abbreviating a laddering survey

Eugène Kaciak, Carman W. Cullen · Journal of Targeting Measurement and Analysis for Marketing · 2009 · 20 citations · Full text

Natural Sciences, Mathematics, Surveying +7

The Influence of Taste Sensitivity and Adventurousness on Generation Y"s Liking Scores for Sparkling Wine

Gary J. Pickering, Carman W. Cullen · 2008 · 18 citations

Agriculture, Marketing, Psychology +14

The quality of ladders generated by abbreviated hard laddering

Eugène Kaciak, Carman W. Cullen, Adam Sagan · Journal of Targeting Measurement and Analysis for Marketing · 2010 · 15 citations · Full text

Natural Sciences, Industrial Engineering, Combinatorics +3

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