Journal of Database Marketing & Customer Strategy Management · 2005 · 27 citations · 4 references
BusinessMarketing ManagementStrategic ManagementBusiness StrategyCustomer Relationship ManagementMarketing StrategyChurn ManagementCustomer RetentionCustomer SatisfactionRetention AnalysisRetention AnalyticsRetention StrategyChurn Prediction In TelecommunicationsCustomer Profitability SegmentationCustomer Retention ManagementEmpirical EvaluationTelecommunications Churn AnalysisUsage-based Retention
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Customer retention is not enough
Stephanie Coyles, Timothy C. Gokey · Journal of Consumer Marketing · 2005 · 188 citations