Statistics
Publications
3
Citations
224
H-Index
3
Active since
1995
Affiliations
McKinsey & Company (United States)(Current)
Timothy C. Gokey is an author at McKinsey & Company (United States) specializing in marketing management, consumer behavior, and business.
Publications per year
1995–2005
3
3
Customer retention is not enough
Stephanie Coyles, Timothy C. Gokey · Journal of Consumer Marketing · 2005 · 188 citations
Can Marketing Regain the Personal Touch
Peter N. Child, Robert J. Dennis, Timothy C. Gokey et al. · The McKinsey Quarterly · 1995 · 25 citations
Stephanie Coyles, Timothy C. Gokey · The McKinsey Quarterly · 2002 · 11 citations
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