Stephanie Coyles

Statistics

Publications

Citations

199

H-Index

Active since

2002

Affiliations

McKinsey & Company (United States)(Current)

Stephanie Coyles is an author at McKinsey & Company (United States) specializing in customer relationship management, customer retention, and churn management.

Publications per year

2002–2005

Publications

Customer retention is not enough

Stephanie Coyles, Timothy C. Gokey · Journal of Consumer Marketing · 2005 · 188 citations

Business, Marketing, Marketing Management +11

Customer Retention Is Not Enough: Defecting Customers Are Far Less of a Problem Than Customers Who Change Their Buying Patterns. New Ways of Understanding These Changes Can Unlock the Power of Loyalty

Stephanie Coyles, Timothy C. Gokey · The McKinsey Quarterly · 2002 · 11 citations

Business, Marketing, Marketing Management +14

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