Concepedia

Usage-based Retention

Usage-Based Retention is a retention strategy that classifies users or customers based on their actual engagement or utilization patterns, distinguishing itself from other retention approaches by prioritizing observed behavioral usage data to predict continued involvement or churn risk.

35

Publications

2K

Citations

91

Authors

61

Institutions

Publications per year

2017–2026

12

Parents

Publications

35

Factors influencing the continuance intention to the usage of Web 2.0: An empirical study

Shih‐Chih Chen, David C. Yen, Mark I. Hwang · Computers in Human Behavior · 2012 · 264 citations

, , +16

The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention1

Anne Scherer, Nancy V. Wünderlich, Florian von Wangenheim · MIS Quarterly · 2015 · 228 citations

, , +14

The challenge of retaining customers acquired with free trials

Harald J. van Heerde · Research Publications (Maastricht University) · 2015 · 149 citations

, , +17

Effect of self-monitoring on long-term patient engagement with mobile health applications

Kyung-Hee Lee, Hyeyon Kwon, Byungtae Lee et al. · PLoS ONE · 2018 · 146 citations · Full text

, , +17

An empirical study on factors affecting continuance intention of using Facebook

Ecem Basak · Computers in Human Behavior · 2015 · 110 citations

, , +14

1–5 of 35

Authors

91

  1. HJ
    Harald J. van Heerde

    Tilburg University, Netherlands

    2 publications · 171 citations

    2

    h-index

  2. AY
    Amena Yahya Mutahar

    University of Technology Malaysia, Malaysia

    1 publications · 22 citations

    1

    h-index

  3. TC
    T.C.E. Cheng

    Hong Kong Polytechnic University, Hong Kong SAR China

    1 publications · 48 citations

    1

    h-index

  4. HK
    Hyeyon Kwon

    Sungkyunkwan University, South Korea

    1 publications · 146 citations

    1

    h-index

  5. DC
    David C. Yen

    Miami University, United States

    1 publications · 264 citations

    1

    h-index

1–5 of 91

Institutions

61

  1. Maastricht University

    Maastricht, The Netherlands

    2 h-index

    2 publications

    171 citations

  2. Tilburg University

    Tilburg, The Netherlands

    2 h-index

    4 publications

    342 citations

  3. National Chengchi University

    Taipei, Taiwan

    2 h-index

    4 publications

    50 citations

  4. Massey University

    Palmerston North, New Zealand

    2 h-index

    2 publications

    171 citations

  5. Aalto University

    Espoo, Finland

    2 h-index

    2 publications

    67 citations

  6. West Virginia University

    Morgantown, United States

    1 h-index

    3 publications

    57 citations

  7. Yonsei University

    Seoul, South Korea

    1 h-index

    1 publications

    146 citations

  8. Pima Community College

    Tucson, United States

    1 h-index

    1 publications

    35 citations

1–8 of 61

Venues

  1. Journal of Retailing and Consumer Services

    2 publications · 97 citations

    2

    h-index

  2. Computers in Human Behavior

    2 publications · 374 citations

    2

    h-index

  3. 2

    h-index

  4. Journal of the Association for Information Systems

    JAIS · 1 publications · 77 citations

    1

    h-index

  5. Research Publications (Maastricht University)

    Repository · 1 publications · 149 citations

    1

    h-index

1–5