Computers in Human Behavior · 2015 · 110 citations · 61 references
Social SciencesCommunicationInformation SystemsConsumer BehaviorInterpersonal CommunicationSocial InfluenceCustomer EngagementOnline Consumer BehaviorSocial MediaTheory Of Planned BehaviorUser RetentionUses And GratificationsContinued Use IntentionGratifications SoughtUsage-based RetentionUser Adoption IntentionsUser Readiness
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations
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