Concepedia

Author

Anne Scherer

ETH Zurich

Also Known As

Anne Scherer, Dan Russell, Ken Saville, Scherer, Anne

19

Publications

593

Citations

5

H-Index

10

Concepts

All Affiliations

ETH Zurich
AS

About

Anne Scherer is an author at ETH Zurich specializing in marketing, business, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

2

2

132

2

Marketing

2

2

132

3

Management

1

1

62

4

Brand Strategy

1

1

62

5

Brand Authority

1

1

62

Anne Scherer

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3

Publications

360

Citations

3

H-Index

YearCitations

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