Concepedia

Anne Scherer

AS

3

Publications

360

Citations

3

H-Index

2015

Active since

Affiliations

ETH Zurich(Current)

Anne Scherer is an author at ETH Zurich specializing in marketing, business, and consumer research.

Top concepts

Publications per year

2015–2017

3

Publications

3

The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention1

Anne Scherer, Nancy V. Wünderlich, Florian von Wangenheim · MIS Quarterly · 2015 · 228 citations

Re-placing place in marketing: A resource-exchange place perspective

Mark S. Rosenbaum, Carol Kelleher, Margareta Friman et al. · Journal of Business Research · 2017 · 70 citations

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Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands

Christoph Baumeister, Anne Scherer, Florian von Wangenheim · Journal of the Academy of Marketing Science · 2015 · 62 citations

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