Concepedia

Christoph Baumeister

CB

2

Publications

85

Citations

2

H-Index

2014

Active since

Affiliations

ETH Zurich(Current)

Christoph Baumeister is an author at ETH Zurich specializing in brand strategy, brand authority, and brand equity.

Top concepts

Publications per year

2014–2015

2

Publications

2

Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands

Christoph Baumeister, Anne Scherer, Florian von Wangenheim · Journal of the Academy of Marketing Science · 2015 · 62 citations

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Access vs. Ownership: Understanding Consumerss Consumption Mode Preference

Christoph Baumeister, Florian von Wangenheim · SSRN Electronic Journal · 2014 · 23 citations · Full text

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