Standardization in international marketing: Is Ted Levitt in fact right?

Comparative Marketing: The First Twenty five Years

Jean J. Boddewyn · Journal of International Business Studies · 1981 · 152 citations

Comparative Marketing, History Of Marketing, Management +4

The Globalization of Advertising

Greg Harris · International Journal of Advertising · 1984 · 50 citations

Digital Marketing, International Marketing, Targeted Advertising +17

American Marketing in the European Common Market, 1963‐1973

Jean J. Boddewyn, Dan Hansén · European Journal of Marketing · 1977 · 42 citations

International Marketing, Consumer Research, Brand Strategy +18

Management of International advertising

Gordon E. Miracle · Thunderbird International Business Review · 1967 · 13 citations

International Management, International Advertising, Advertising +6