Concepedia

Greg Harris

GH

7

Publications

409

Citations

7

H-Index

1984

Active since

Affiliations

City, University of London(Current)

Greg Harris is an author at City, University of London specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementAdvertisingBrand AwarenessMarketing CommunicationBrand StrategyGlobal StrategyGlobal AdvertisingInternational Marketing

Publications per year

1984–2005

7

Publications

7

The importance of consumers' perceived risk in retail strategy

Vincent‐Wayne Mitchell, Greg Harris · European Journal of Marketing · 2005 · 146 citations

Customer Satisfaction, Repertory Grid Analysis, Consumer Motivation +20

International Advertising Standardization: What do the Multinationals Actually Standardize?

Greg Harris · Journal of International Marketing · 1994 · 90 citations

International Marketing, Brand Strategy, Internationalization +17

The international advertising practices of multinational companies

Greg Harris, Suleiman Attour · European Journal of Marketing · 2003 · 66 citations

International Marketing, Consumer Research, Brand Strategy +22

The Globalization of Advertising

Greg Harris · International Journal of Advertising · 1984 · 50 citations

Digital Marketing, International Marketing, Targeted Advertising +17

Brand strategy in the retail banking sector: Adapting to the financial services revolution

Greg Harris · Journal of Brand Management · 2002 · 24 citations

Brand Equity, Management, Business +12

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