Concepedia

Suleiman Attour

SA

1

Publications

66

Citations

1

H-Index

2003

Active since

Affiliations

City, University of London(Current)

Suleiman Attour is an author at City, University of London specializing in global strategy, advertising effectiveness, and consumer research.

Top concepts

BrandingBusinessMarketingManagementAdvertisingBrand StrategyBrand AwarenessGlobal StrategyBrand ManagementGlobal Marketing

Publications per year

2003–2003

1

Publications

1

The international advertising practices of multinational companies

Greg Harris, Suleiman Attour · European Journal of Marketing · 2003 · 66 citations

International Marketing, Consumer Research, Brand Strategy +22

Rows per page

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