Concepedia

Jacques Picard

JP

6

Publications

419

Citations

6

H-Index

1982

Active since

Affiliations

Université du Québec à Montréal(Current)

Jacques Picard is an author at Université du Québec à Montréal specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessPersuasionCommunicationConsumer ResearchArtsAdvertisingGlobalizationGlobal Strategy

Publications per year

1982–1991

6

Publications

6

Standardization in international marketing: Is Ted Levitt in fact right?

Jean J. Boddewyn, Robin Soehl, Jacques Picard · Business Horizons · 1986 · 323 citations

Marketing, International Advertising, International Marketing +7

The effects of price and message-sidedness on confidence in product and advertisement with personal involvement as a mediator variable

Jean‐Charles Chebat, Jacques Picard · International Journal of Research in Marketing · 1985 · 42 citations

Marketing, Customer Satisfaction, Interactive Marketing +11

Typology of Physical Distribution Systems in Multi‐national Corporations

Jacques Picard · International Journal of Physical Distribution & Materials Management · 1982 · 19 citations · Full text

Logistics Processes, Inventory Theory, Market Design +16

Receivers' Self-Acceptance and the Effectiveness of Two-Sided Messages

Jean‐Charles Chebat, Jacques Picard · The Journal of Social Psychology · 1988 · 12 citations

Behavioral Decision Making, Message Sidedness, Consumer Study +25

U.S. Marketing Policies in the European Community:

Jacques Picard, Jean J. Boddewyn, Robin Soehl · Journal of Global Marketing · 1988 · 12 citations

International Marketing, Trade, Global Production Network +17

Rows per page

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