Intrafirm technical knowledge and competitive advantage: a framework for superior market driven performance

Abstract

The ability of business marketers to monitor, strategically adopt and manage new technologies is an important predictor of long‐term competitiveness. Expanding on recent work this paper develops a framework linking the technical knowledge of a firm’s managers to its ability to gain and hold competitive advantage. This paper presents the proposition that market driven firms with technically knowledgeable managers should be better positioned to gain and hold competitive advantage. Implications for firm strategy are discussed, from both a procurement and marketing perspective.