Concepedia
Statistics
Publications
11
Citations
559
H-Index
Active since
1981
Affiliations
Bloomsburg University(Current)
University of Pennsylvania
East Texas A&M University
Texas A&M University
Pennsylvania State University
Morry Ghingold is an author at Bloomsburg University specializing in marketing, consumer behavior, and marketing management.
Publications per year
1981–2007
Malaysian shopping mall behavior: an exploratory study
Zafar U. Ahmed, Morry Ghingold, Zainurin Dahari · Asia Pacific Journal of Marketing and Logistics · 2007 · 154 citations
Business, Marketing, Consumer Behavior +14
Evaluating guilt arousing marketing communications
Lorne Bozinoff, Morry Ghingold · Journal of Business Research · 1983 · 77 citations
Social Sciences, Marketing, Marketing Management +12
Consumer preferences for commercial Web site design: an Asia‐Pacific perspective
Xia Yang, Zafar U. Ahmed, Morry Ghingold et al. · Journal of Consumer Marketing · 2003 · 68 citations
Business, Marketing, Marketing Management +17
Buying center research and business marketing practice: meeting the challenge of dynamic marketing
Morry Ghingold, David T. Wilson · Journal of Business and Industrial Marketing · 1998 · 64 citations
Business, Marketing, Marketing Management +13
Guilt Arousing Marketing Communications: an Unexplored Variable
Morry Ghingold · ACR North American Advances · 1981 · 60 citations
Social Sciences, Marketing, Psychology +13
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