Concepedia

Lorne Bozinoff

LB

Statistics

Publications

5

Citations

154

H-Index

5

Active since

1982

Affiliations

University of Cincinnati(Current)

Lorne Bozinoff is an author at University of Cincinnati specializing in advertising psychology, marketing, and source credibility.

Publications per year

1982–1990

5

Publications

5

Evaluating guilt arousing marketing communications

Lorne Bozinoff, Morry Ghingold · Journal of Business Research · 1983 · 77 citations

Social Sciences, Marketing, Marketing Management +12

Construct Validation and Empirical Testing of Guilt Arousing Marketing Communications

Morry Ghingold, Lorne Bozinoff · ACR North American Advances · 1982 · 28 citations

Social Sciences, Marketing, Marketing Management +16

Public opinion and the measurement of consumer satisfaction with government services

Victor J. Roth, Lorne Bozinoff, Peter MacIntosh · Canadian Public Administration · 1990 · 26 citations

Public Affairs, Demography, Public Administration +15

Stages of Involvement With Drugs and Alcohol: Analysis of Effects of Drug and Alcohol Abuse Advertising

Lorne Bozinoff, Victor J. Roth, Colin May · ACR North American Advances · 1989 · 12 citations

Business, Behavioral Sciences, Marketing +12

Consumer Satisfaction with Government Services

Victor J. Roth, Lorne Bozinoff · Service Industries Journal · 1989 · 11 citations

Business, Public Administration, Public Management +13

1–5 of 5