Journal of the Academy of Marketing Science · 1996 · 81 citations · 33 references
BusinessMarketingMarketing ManagementConsumer BehaviorDecision TheoryConsumer Decision-makingConsumer InvolvementConsumer NeedsConsumer SatisfactionConsumer TheorySelf-referential ProcessingConsumer Decision InvolvementConsumer Goals
33
The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations
Possessions and the Extended Self
Russell W. Belk · Journal of Consumer Research · 1988 · 8.7K citations
Dipankar Chakravarti, Alice H. Eagly, Shelly Chaiken · Journal of Marketing Research · 1997 · 7.2K citations
Social Network Analysis: A Handbook.
Franz Urban Pappi · Contemporary Sociology A Journal of Reviews · 1993 · 6.1K citations