Strategic segmentation of a market

A Model of Sales.

Hal R. Varian · American Economic Review · 1980 · 1.4K citations

Management, Marketing, Marketing Management +9

Equilibrium Distributions of Sales and Advertising Prices

G Butters · The Review of Economic Studies · 1977 · 1.1K citations

Social Sciences, Business Economics, Economics +11

The Fat-Cat Effect, the Puppy-Dog Ploy, and the Lean and Hungry Look

Drew Fudenberg, Jean Tirole · American Economic Review · 1984 · 906 citations

Agriculture, Nutrition, Psychology +13

Informative Advertising with Differentiated Products

Gene M. Grossman, Carl Shapiro · The Review of Economic Studies · 1984 · 769 citations

Social Sciences, Business Economics, Economics +17

Competitive Promotional Strategies

Chakravarthi Narasimhan · The Journal of Business · 1988 · 622 citations

Business, Business Economics, Economics +11