Concepedia

Consumer Perceptions of Risk and Required Cost Savings for Generic Prescription Drugs

Julie M. Ganther, David H. Kreling

Journal of the American Pharmaceutical Association (1996) · 2000 · 129 citations · 20 references

Concepts

PharmacyPharmacoeconomicsPharmacy PracticePharmaceutical CareBenefit-risk AssessmentGeneric SubstitutionMedication AffordabilityPharmaceutical EconomicsPharmaceutical MarketingPrescription Drug PolicyCost Savings AnalysisCost Savings EvaluationDrug Cost AnalysisGeneric Drug Acquisition CostsHealth Care Cost SavingsPhysician Attitudes Toward Generic SubstitutionSelection Of Generics

References

20

Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 4.7K citations

Business, Marketing, Marketing Management +12

Marketing Research: Methodological Foundations

Carl E. Ferguson, Amin El-Dirghami, Gilbert A. Churchill · Journal of Marketing Research · 1977 · 4.4K citations

Business, Marketing, Marketing Management +9

The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review

Akshay R. Rao, Kent B. Monroe · Journal of Marketing Research · 1989 · 1.5K citations

Business, Marketing, Marketing Management +10

Perceived Risk and Its Components: A Model and Empirical Test

James R. Bettman · Journal of Marketing Research · 1973 · 667 citations

Social Sciences, Psychology, Social Psychology +12

An Investigation of Perceived Risk at the Brand Level

J. Paul Peter, Michael J. Ryan · Journal of Marketing Research · 1976 · 611 citations

Business, Marketing, Marketing Management +14