Journal of Consumer Marketing · 2014 · 15 citations · 0 references
BusinessMarketingMarketing ManagementCustomer Relationship ManagementMarketing StrategyStrategic MarketingCustomer EngagementCustomer Experience ManagementCustomer PerspectiveCustomer SatisfactionMarketing PlanningOrganizational StrategyCustomer-centric PositioningCustomer-centric Process DesignCustomer-centric TransformationCustomer-oriented LeadershipOrganizational Performance Assessment