Concepedia

Customer-centric Positioning

Customer-Centric Positioning is a product positioning strategy that belongs to the class of market-driven positioning approaches, distinguished by its foundational focus on aligning a product’s identity and value proposition with the specific needs, preferences, and experiences of targeted customer segments.

28

Publications

4.4K

Citations

62

Authors

45

Institutions

Publications per year

2017–2026

12

Parents

Publications

28

Mindful consumption: a customer-centric approach to sustainability

Jagdish N. Sheth, Nirmal Sethia, Shanthi Srinivas · Journal of the Academy of Marketing Science · 2010 · 1.2K citations

, , +14

The Antecedents and Consequences of Customer-Centric Marketing

Jagdish N. Sheth, Rajendra Sisodia, Arun Sharma · Journal of the Academy of Marketing Science · 2000 · 867 citations

, , +12

Market orientation, customer value, and superior performance

Stanley F. Slater, John C. Narver · Business Horizons · 1994 · 834 citations

, , +16

Extending the service-dominant logic: from customer centricity to balanced centricity

Evert Gummesson · Journal of the Academy of Marketing Science · 2007 · 477 citations

, , +13

Mobile banking in a developing economy: A customer-centric model for policy formulation

Vishal Mishra, Shailendra Singh Bisht · Telecommunications Policy · 2013 · 140 citations

, , +16

1–5 of 28

Authors

62

  1. JN
    Jagdish N. Sheth

    Emory University, United States

    3 publications · 2.1K citations

    3

    h-index

  2. EG
    Evert Gummesson

    Stockholm University, Sweden

    2 publications · 519 citations

    2

    h-index

  3. VM
    Vishal Mishra

    Banaras Hindu University, India

    1 publications · 140 citations

    1

    h-index

  4. IT
    Isaac Tweneboah-Koduah

    Garden City University College, Ghana

    1 publications · 18 citations

    1

    h-index

  5. JB
    Jacek Borzyszkowski

    WSB Merito University in Gdańsk, Poland

    1 publications · 28 citations

    1

    h-index

1–5 of 62

Institutions

45

  1. Emory University

    Atlanta, United States

    3 h-index

    3 publications

    2.1K citations

  2. University of Georgia

    Athens, United States

    2 h-index

    2 publications

    139 citations

  3. Nanyang Technological University

    Singapore, Singapore

    1 h-index

    2 publications

    128 citations

  4. Michigan State University

    East Lansing, United States

    1 h-index

    1 publications

    40 citations

  5. Modern Business School

    Belgrade, Serbia

    1 h-index

    1 publications

    16 citations

  6. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    37 citations

  7. Universiti Brunei Darussalam

    Bandar Seri Begawan, Brunei

    1 h-index

    1 publications

    24 citations

  8. Virginia Tech

    Blacksburg, United States

    1 h-index

    1 publications

    37 citations

1–8 of 45

Venues

  1. Journal of the Academy of Marketing Science

    4 publications · 2.6K citations

    4

    h-index

  2. Business Horizons

    2 publications · 933 citations

    2

    h-index

  3. Journal of Revenue and Pricing Management

    2 publications · 37 citations

    2

    h-index

  4. Decision Support Systems

    1 publications · 64 citations

    1

    h-index

  5. Annals of Tourism Research

    1 publications · 37 citations

    1

    h-index

1–5