Design and competitive edge: <i>A model for design management excellence in European SMEs</i>¹

Strategic assets and organizational rent

Raphael Amit, Paul J. H. Schoemaker · Strategic Management Journal · 1993 · 8.3K citations

Management, Strategic Management, Strategy +17

Servicescapes: The Impact of Physical Surroundings on Customers and Employees

Mary Jo Bitner · Journal of Marketing · 1992 · 5.2K citations

Business, Marketing, Organizational Behavior +10

The new new product development game

Journal of Product Innovation Management · 1986 · 1.6K citations

Management, Innovation Management, Innovation +7

Liberatory Postmodernism and the Reenchantment of Consumption

A. Fuat Fırat, Alladi Venkatesh · Journal of Consumer Research · 1995 · 1.6K citations

Social Sciences, Cultural Studies, Philosophy +16

Seeking the Ideal Form: Product Design and Consumer Response

Peter Bloch · Journal of Marketing · 1995 · 1.4K citations

Arts, Design, Marketing +17