Brigitte Borja de Mozota

The Impact of User‐Oriented Design on New Product Development: An Examination of Fundamental Relationships^*

Robert W. Veryzer, Brigitte Borja de Mozota · Journal of Product Innovation Management · 2005 · 393 citations

Management, Design, Innovation +15

The Four Powers of Design: A Value Model in Design Management

Brigitte Borja de Mozota · Design Management Review · 2010 · 192 citations · Full text

Arts, Design, Design Theory +12

Design and competitive edge: <i>A model for design management excellence in European SMEs</i>¹

Brigitte Borja de Mozota · Academic Review · 2002 · 114 citations · Full text

Business, Strategic Management, Strategy +14

Structuring Strategic Design Management: Michael Porter's Value Chain

Brigitte Borja de Mozota · Design Management Journal (Former Series) · 1998 · 52 citations

Management, Strategic Management, Strategy +12

Managing Design as a Core Competency: Lessons from Korea

Brigitte Borja de Mozota, Bo Young Kim · Design Management Review · 2009 · 47 citations

Management, Design, Organization Studies +7