Structuring Strategic Design Management: Michael Porter's Value Chain

Abstract

AS A RESOURCE, design management has an impact on a broad range of organizational activities. Brigitte Borja de Mozota conceptualizes this diversity in a framework, built on the ideas of Michael Porter, that forms bridges between design and business decision making—in operations, in support functions, and in the development of long‐term strategies. This clarifies the areas in which design is a corporate asset, helps order design management research and information, and offers pathways for creating effective design management curricula.