Conducting Marketing Science

Primary, Secondary, and Meta-Analysis of Research

Gene V. Glass · Educational Researcher · 1976 · 4.7K citations

Public Health, Biostatistics, Experimental Design +9

Assessing Advantage: A Framework for Diagnosing Competitive Superiority

George S. Day, Robin Wensley · Journal of Marketing · 1988 · 2.4K citations

Business, Strategic Management, Strategy +17

Designing Research for Application

Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout · Journal of Consumer Research · 1981 · 1.8K citations

Arts, Design, Experimental Design +11

Statistical significance in psychological research.

David T. Lykken · Psychological Bulletin · 1968 · 1.4K citations

Social Sciences, Psychology, Social Psychology +17

Consequences of prejudice against the null hypothesis.

Anthony G. Greenwald · Psychological Bulletin · 1975 · 1.1K citations

Public Health, Psychology, Social Psychology +15