Concepedia

Richard W. Easley

RW

Statistics

Publications

6

Citations

528

H-Index

6

Active since

1995

Affiliations

Baylor University(Current)

Richard W. Easley is an author at Baylor University specializing in management, marketing, and journalism.

Top concepts

ManagementMarketingArtsBusinessJournalismCommunicationResearch EthicsSocial SciencesSocial InfluenceConsumer Research

Publications per year

1995–2012

6

Publications

6

Conducting Marketing Science

Richard W. Easley, Charles S. Madden, Mark G. Dunn · Journal of Business Research · 2000 · 268 citations

Management, Business, Marketing Management +2

How Journal Editors View Replication Research

Charles S. Madden, Richard W. Easley, Mark G. Dunn · Journal of Advertising · 1995 · 127 citations

Consumer Study, Consumer Research, Social Marketing +17

A tale of two cultures: Revisiting journal editors' views of replication research

Richard W. Easley, Charles S. Madden, Van Gray · Journal of Business Research · 2012 · 51 citations

Media Studies, Culture, Replication Research +10

Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies

Richard W. Easley, William O. Bearden, Jesse E. Teel · Journal of Business Research · 1995 · 43 citations

Behavioral Sciences, Organizational Communication, Interpersonal Communication +13

Replications and Extensions in Marketing and Management Research

Richard W. Easley, Charles S. Madden · Journal of Business Research · 2000 · 21 citations

Marketing Analytics, Management, Consumer Research +4

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