Concepedia

Charles S. Madden

CS

Statistics

Publications

13

Citations

1.1K

H-Index

13

Active since

1983

Affiliations

Baylor University(Current)

Charles S. Madden is an author at Baylor University specializing in marketing, business, and replication studies.

Publications per year

1983–2012

13

Publications

13

Conducting Marketing Science

Richard W. Easley, Charles S. Madden, Mark G. Dunn · Journal of Business Research · 2000 · 269 citations

Replication Research in the Social Sciences

Charles S. Madden, James W. Neuliep · Journal of Marketing · 1992 · 198 citations

Social Sciences, Behavioral Sciences, Psychology +14

Using physical attractiveness as an advertising tool: An empirical test of the attraction phenomenon.

Marjorie J. Caballero, James R. Lumpkin, Charles S. Madden · Journal of Advertising Research · 1989 · 162 citations

Business, Marketing, Psychology +17

Analysis of Information Content in U.S. and Japanese Magazine Advertising

Charles S. Madden, Marjorie J. Caballero, Shinya Matsukubo · Journal of Advertising · 1986 · 141 citations

Business, Communication, Marketing +13

How Journal Editors View Replication Research

Charles S. Madden, Richard W. Easley, Mark G. Dunn · Journal of Advertising · 1995 · 127 citations

Business, Communication, Marketing +7

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