Concepedia

Marjorie J. Caballero

MJ

8

Publications

679

Citations

8

H-Index

1984

Active since

Affiliations

Baylor University(Current)

The University of Texas at Arlington

Marjorie J. Caballero is an author at Baylor University specializing in marketing, management, and marketing communication.

Top concepts

MarketingManagementConsumer ResearchMarketing CommunicationAdvertisingInteractive MarketingCustomer SatisfactionConsumer BehaviorGenderBusiness

Publications per year

1984–1991

8

Publications

8

Using physical attractiveness as an advertising tool: An empirical test of the attraction phenomenon.

Marjorie J. Caballero, James R. Lumpkin, Charles S. Madden · Journal of Advertising Research · 1989 · 162 citations

Marketing, Behavioral Decision Making, Attraction Phenomenon +9

Analysis of Information Content in U.S. and Japanese Magazine Advertising

Charles S. Madden, Marjorie J. Caballero, Shinya Matsukubo · Journal of Advertising · 1986 · 141 citations

Digital Marketing, International Marketing, Targeted Advertising +20

Effects of Model Attractiveness on Sales Response

Marjorie J. Caballero, Paul Solomon · Journal of Advertising · 1984 · 123 citations

Model Attractiveness, Customer Satisfaction, Attractiveness Level +15

Selected Effects of Salesperson Sex and Attractiveness in Direct Mail Advertisements

Marjorie J. Caballero, William M. Pride · Journal of Marketing · 1984 · 100 citations

Customer Satisfaction, Targeted Advertising, Consumer Research +17

Marketing Madness, or How Marketing Departments Think they're in Two Places at Once when they're Not Anywhere at all (According to Some)

Lawrence B. Chonko, Marjorie J. Caballero · Journal of Marketing Education · 1991 · 55 citations

Customer Satisfaction, Digital Marketing, Marketing Departments +20

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