Concepedia
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Publications
1
Citations
141
H-Index
Active since
1986
Shinya Matsukubo is an author specializing in advertising strategy, media studies, and business.
Publications per year
1986–1986
Analysis of Information Content in U.S. and Japanese Magazine Advertising
Charles S. Madden, Marjorie J. Caballero, Shinya Matsukubo · Journal of Advertising · 1986 · 141 citations
Business, Communication, Marketing +13
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