Concepedia

InSites

IN

Statistics

Publications

36

Citations

1.4K

Authors

4

Location

Fort Collins, United States

InSites is a nonprofit institution in Fort Collins, United States known for management, business, and engineering.

Top concepts

ManagementBusinessMarketingCommunicationSocial ComputingConsumer ResearchDigital MarketingInteractive MarketingEngineeringSocial Media

Publications

36

More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates

Stephan Ludwig, Ko de Ruyter, Mike Friedman et al. · Journal of Marketing · 2012 · 704 citations

Marketing Analytics, Customer Satisfaction, Negative Affective Content +22

Improving conservation practice with principles and tools from systems thinking and evaluation

Andrew T. Knight, Carly N. Cook, Kent H. Redford et al. · Sustainability Science · 2019 · 99 citations · Full text

Comparing Response Distributions of Offline and Online

Niels Schillewaert, Pascale Meulemeester · International Journal of Market Research · 2005 · 89 citations

Reliability, Engineering, Online Experiment +4

Individual Differences in Motivation to Participate in Online Panels

Elisabeth Brüggen, Martin Wetzels, Ko de Ruyter et al. · International Journal of Market Research · 2011 · 85 citations

Engineering, Online Experiment, Social Influence +22

Effects of co‐creation claim on consumer brand perceptions and behavioural intentions

Joyce van Dijk, Gerrit Antonides, Niels Schillewaert · International Journal of Consumer Studies · 2014 · 79 citations

Digital Marketing, Behavioural Intentions, Consumer Research +20

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Authors

4

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