16
Publications
2.3K
Citations
16
H-Index
2009
Active since
Elisabeth Brüggen is an author at Maastricht University specializing in management, marketing, and interactive marketing.
Top concepts
MarketingManagementConsumer ResearchInteractive MarketingCommunicationCustomer SatisfactionBusinessEngineeringUser ExperienceSocial Computing
Publications per year
2009–2024
16
16
Understanding and managing customer relational benefits in services: a meta-analysis
Dwayne D. Gremler, Yves Van Vaerenbergh, Elisabeth Brüggen et al. · Journal of the Academy of Marketing Science · 2019 · 125 citations · Full text
Customer Experience, Relationship Marketing, Customer Satisfaction +10
Take Their Word for It: The Symbolic Role of Linguistic Style Matches in User Communities1
Stephan Ludwig, Ko de Ruyter, Dominik Mahr et al. · MIS Quarterly · 2014 · 88 citations · Full text
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