Concepedia
2
Publications
35
Citations
Bristol
United States
Universal Fibers (United States) is a company institution in Bristol, United States known for management, consumer behavior, and marketing.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchArtsCultureBrandingBusinessJournalismPersuasion
The effect of culture on the context of ad pictures and ad persuasion
Beichen Liang, Rodney C. Runyan, Fu Wei · International Marketing Review · 2011 · 22 citations
Cultural Consumption, Ad Persuasion, Targeted Advertising +23
Can followers overcome pioneers? The role of superior alignable differences in consumer evaluation of brand extensions
Beichen Liang, Joseph Cherian, Fu Wei · Journal of Product & Brand Management · 2010 · 13 citations
Customer Satisfaction, Follower Extensions, Digital Marketing +19
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