Concepedia

Fu Wei

FW

7

Publications

173

Citations

7

H-Index

2010

Active since

Affiliations

East Tennessee State University(Current)

Maryville College

University of Tennessee at Knoxville

Universal Fibers (United States)

Fu Wei is an author at East Tennessee State University specializing in marketing, consumer research, and consumer behavior.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorArtsBusinessPsychologyBrand EquityBrand LoyaltyPublic Health

Publications per year

2010–2023

7

Publications

7

Re‐entrant dipole glass‐like behavior and lattice dynamics of 0.65Bi(Mg <sub>1/2</sub> Ti <sub>1/2</sub> )O <sub>3</sub> ‐0.35PbTiO <sub>3</sub>

Kaiyuan Chen, Fu Wei, Jia Liu et al. · Journal of the American Ceramic Society · 2019 · 36 citations

Eco‐Fashion Consumption: Cognitive‐Experiential Self‐Theory

Fu Wei, Youn‐Kyung Kim · Family and Consumer Sciences Research Journal · 2019 · 35 citations

Behavioral Decision Making, Consumer Motivation, Consumer Study +23

Empirical Study on Social Media Exposure and Fear as Drivers of Anxiety and Depression during the COVID-19 Pandemic

Xiao Gu, Bojan Obrenovic, Fu Wei · Sustainability · 2023 · 31 citations · Full text

Psychological Co-morbidities, Interactive Content, Collaborative Networks +26

The effect of culture on the context of ad pictures and ad persuasion

Beichen Liang, Rodney C. Runyan, Fu Wei · International Marketing Review · 2011 · 22 citations

Cultural Consumption, Ad Persuasion, Targeted Advertising +23

The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity

Beichen Liang, Fu Wei · Journal of Marketing Analytics · 2021 · 21 citations

Brand Equity, Management, Brand Strategy +12

Rows per page

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