Concepedia

Rodney C. Runyan

RC

Statistics

Publications

40

Citations

2.6K

H-Index

24

Active since

2006

Affiliations

University of Tennessee at Knoxville(Current)

University of South Carolina

Texas State University

Michigan State University

Oklahoma State University

Rodney C. Runyan is an author at University of Tennessee at Knoxville specializing in business, marketing, and marketing management.

Publications per year

2006–2019

40

Publications

40

Small Business in the Face of Crisis: Identifying Barriers to Recovery from a Natural Disaster<sup>1</sup>

Rodney C. Runyan · Journal of Contingencies and Crisis Management · 2006 · 414 citations

Management, Disaster Planning, Emergency Planning +17

Entrepreneurial Orientation versus Small Business Orientation: What Are Their Relationships to Firm Performance?

Rodney C. Runyan, Cornelia Dröge, Jane Swinney · Journal of Small Business Management · 2008 · 347 citations

Business, Entrepreneurship, Strategic Management +13

Hospitality marketing research: Recent trends and future directions

Nathaniel D. Line, Rodney C. Runyan · International Journal of Hospitality Management · 2011 · 222 citations

Management, Marketing, Marketing Management +16

Entrepreneurial orientation and social capital as small firm strategies: A study of gender differences from a resource-based view

Rodney C. Runyan, Patricia Huddleston, Jane Swinney · International Entrepreneurship and Management Journal · 2006 · 215 citations

Business, Entrepreneurship, Strategy +17

Entrepreneurial Orientation in Cross–Cultural Research: Assessing Measurement Invariance in the Construct

Rodney C. Runyan, Baoshan Ge, Baobao Dong et al. · Entrepreneurship Theory and Practice · 2011 · 122 citations

Business, Entrepreneurship, Entrepreneurial Strategy +12

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