Website Optimization is a methodological framework within digital marketing that systematically enhances a hospitality venture's website performance through the strategic refinement of content, structure, and user experience to maximize engagement, conversion, and search engine visibility.
137
Publications
8.4K
Citations
339
Authors
156
Institutions
Publications per year
2017–2026
42
Publications
137
Key dimensions of business-to-consumer web sites
Shobha Ganapathy · Information & Management · 2002 · 1.1K citations
Seven rules of thumb for web site experimenters
Ron Kohavi, Alex Deng, Roger Longbotham et al. · 2014 · 232 citations
1–5 of 137
Authors
339
- DP
5
h-index
- MC
3
h-index
- RL
3
h-index
- MW
3
h-index
- DB
2
h-index
1–5 of 339
Institutions
156
Agricultural University of Athens
Athens, Greece
7 h-index
13 publications
435 citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
4 h-index
6 publications
236 citations
Binus University
Jakarta, Indonesia
3 h-index
10 publications
162 citations
Northeastern University
Shenyang, China
3 h-index
7 publications
460 citations
Oxford Brookes University
Oxford, United Kingdom
2 h-index
4 publications
248 citations
National Taipei University
Taipei, Taiwan
2 h-index
2 publications
123 citations
Chulalongkorn University
Bangkok, Thailand
2 h-index
3 publications
48 citations
Universiti Teknologi Petronas
Ipoh, Malaysia
2 h-index
4 publications
138 citations
1–8 of 156
Venues
- Information & Management
3 publications · 1.6K citations
3
h-index
- International Journal of Hospitality Management
3 publications · 387 citations
3
h-index
- South African journal of information management
2 publications · 41 citations
2
h-index
- Journal of Service Research
JSR · 2 publications · 122 citations
2
h-index
- Ubiquity
2 publications · 48 citations
2
h-index
1–5