Marina C. Terzi

Multichannel Digital Marketing Optimizations through Big Data Analytics in the Tourism and Hospitality Industry

Dimitrios P. Reklitis, Marina C. Terzi, Costas Vassilakis · Journal of theoretical and applied electronic commerce research · 2022 · 60 citations · Full text

Marketing Analytics, Digital Marketing, Big Data Analytics +25

The Effectiveness of Centralized Payment Network Advertisements on Digital Branding during the COVID-19 Crisis

Ioannis Dimitrios G. Kamperos, Dimitrios P. Reklitis, Nikolaos T. Giannakopoulos et al. · Sustainability · 2022 · 39 citations · Full text

Marketing Analytics, Digital Marketing, Targeted Advertising +21

Pricing Strategy Dynamic Simulation Modelling within the High-Tech Sector

Marina C. Terzi, Ioannis Seimenis · Key engineering materials · 2011 · 32 citations

Simulation, Market Design, Operations Research +19

Marketing Dynamic Simulation Modelling in High Tech Laboratories

Marina C. Terzi, D. S. Vlachos · Key engineering materials · 2011 · 31 citations

Engineering, Brand Strategy, Simulation +17

Growth of digital brand name through customer satisfaction with big data analytics in the hospitality sector after the COVID-19 crisis

Dimitrios P. Reklitis, Marina C. Terzi · International Journal of Information Management Data Insights · 2023 · 30 citations · Full text