Ioannis Dimitrios G. Kamperos

The Effectiveness of Centralized Payment Network Advertisements on Digital Branding during the COVID-19 Crisis

Ioannis Dimitrios G. Kamperos, Dimitrios P. Reklitis, Nikolaos T. Giannakopoulos et al. · Sustainability · 2022 · 39 citations · Full text

Marketing Analytics, Digital Marketing, Targeted Advertising +21

Estimating Risk Perception Effects on Courier Companies’ Online Customer Behavior during a Crisis, Using Crowdsourced Data

Ioannis Dimitrios G. Kamperos, Panagiotis Reklitis · Sustainability · 2021 · 20 citations · Full text

Marketing Analytics, Customer Satisfaction, Digital Marketing +27

What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?

Nikolaos T. Giannakopoulos, Marina C. Terzi, Ioannis Dimitrios G. Kamperos · International Journal of Bank Marketing · 2023 · 20 citations

Marketing Analytics, Entertainment Marketing, Vulnerable Customers +28

Social Media Strategy Processes for Centralized Payment Network Firms after a War Crisis Outset

Nikolaos T. Giannakopoulos, Marina C. Terzi, Ioannis Dimitrios G. Kamperos et al. · Processes · 2022 · 18 citations · Full text

Digital Marketing, Online Customer Behavior, Social Media +22