Viewer Ratings is a metric within the field of audience measurement that quantifies the number or proportion of individuals or households viewing a specific television program or media content, distinguished by its use in evaluating audience reach and advertising value in broadcast and digital media environments.
184
Publications
8.4K
Citations
476
Authors
247
Institutions
Publications per year
2017–2026
53
Parents
Publications
184
1–5 of 184
Authors
476
- ST
4
h-index
- LM
3
h-index
- AG
3
h-index
- FJ
3
h-index
- GJ
2
h-index
1–5 of 476
Institutions
247
University of Illinois Urbana-Champaign
Urbana, United States
5 h-index
5 publications
445 citations
Monash University
Melbourne, Australia
4 h-index
8 publications
241 citations
University of Illinois Chicago
Chicago, United States
4 h-index
7 publications
775 citations
Duke University
Durham, United States
4 h-index
8 publications
730 citations
University College London
London, United Kingdom
3 h-index
5 publications
349 citations
Yale University
New Haven, United States
3 h-index
4 publications
321 citations
Centre National de la Recherche Scientifique
Paris, France
3 h-index
5 publications
79 citations
Vanderbilt University
Nashville, United States
2 h-index
2 publications
531 citations
1–8 of 247
Venues
- Proceedings of SPIE, the International Society for Optical Engineering/Proceedings of SPIE
6 publications · 401 citations
6
h-index
- Journal of Broadcasting & Electronic Media
5 publications · 133 citations
5
h-index
- Journal of Marketing Research
5 publications · 253 citations
5
h-index
- Journal of Sports Economics
JSE · 4 publications · 191 citations
4
h-index
- PEDIATRICS
3 publications · 368 citations
3
h-index
1–5