Vertical Relationships is an economic governance structure that coordinates sequential stages of production or distribution within a supply chain, distinguished by the alignment of transactions across different levels of the value chain rather than among peers at the same level.
344
Publications
35.4K
Citations
605
Authors
344
Institutions
Publications per year
2017–2026
50
Parents
Publications
344
Do Norms Matter in Marketing Relationships?
Jan B. Heide, George John · Journal of Marketing · 1992 · 2.2K citations
Marketing in the Network Economy
Ravi S. Achrol, Philip Kotler · Journal of Marketing · 1999 · 1K citations
Do Norms Matter in Marketing Relationships?
Jan B. Heide, George John · Journal of Marketing · 1992 · 997 citations
1–5 of 344
Authors
605
- PA
4
h-index
- FZ
4
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- JH
3
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- DA
3
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- MG
3
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1–5 of 605
Institutions
344
Massachusetts Institute of Technology
Cambridge, United States
6 h-index
7 publications
1.2K citations
Chinese University of Hong Kong
Hong Kong, Hong Kong
5 h-index
5 publications
107 citations
London Business School
London, United Kingdom
5 h-index
5 publications
524 citations
University of Michigan
Ann Arbor, United States
5 h-index
6 publications
1K citations
National Bureau of Economic Research
Cambridge, United States
5 h-index
6 publications
627 citations
Centre for Economic Policy Research
London, United Kingdom
5 h-index
8 publications
428 citations
University of Southern California
Los Angeles, United States
4 h-index
5 publications
768 citations
University of Minnesota
Minneapolis, United States
4 h-index
4 publications
3.9K citations
1–8 of 344
Venues
- SSRN Electronic Journal
Repository · 20 publications · 605 citations
14
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- American Economic Review
8 publications · 1.4K citations
8
h-index
- Journal of Marketing Research
6 publications · 775 citations
6
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- Journal of Marketing
JM · 6 publications · 4.9K citations
6
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- International Journal of Industrial Organization
6 publications · 200 citations
6
h-index
1–5