Usage-behavior Clustering

Usage-Behavior Clustering is a computational method that groups users into distinct segments based on observed patterns of product or service engagement, distinguished by its reliance on empirical usage data to identify behaviorally homogeneous subpopulations.

Publications

4.1K

Citations

266

Authors

113

Institutions

Publications per year

2017–2026

Parents

Usage-based Segmentation

Publications

Diversity in smartphone usage

Hossein Falaki, Ratul Mahajan, Srikanth Kandula et al. · 2010 · 842 citations

Computing, Data Science, Information Technology +15

Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-In-Use

Rajendra K. Srivastava, Robert P. Leone, Allan D. Shocker · Journal of Marketing · 1981 · 147 citations · Full text

Business, Business Economics, Marketing +11

Discovering different kinds of smartphone users through their application usage behaviors

Sha Zhao, Julián Ramos, Jianrong Tao et al. · 2016 · 140 citations

Computing, Information Technology, Data Mining +8

Web usage mining to improve the design of an e-commerce website: OrOliveSur.com

C. J. Carmona, Sergio Ramírez‐Gallego, F. Torres et al. · Expert Systems with Applications · 2012 · 129 citations

Business, Computer Science, Information Systems +14

The usage of large data sets in online consumer behaviour: A bibliometric and computational text-mining–driven analysis of previous research

Mika Vanhala, Chien Lu, Jaakko Peltonen et al. · Journal of Business Research · 2019 · 129 citations · Full text

Business, Marketing, Marketing Management +17

1–5 of 84

Authors

266

BX
Beijie Xu
Utah State University, United States
3 publications · 78 citations
3
h-index
RK
Rajendra K. Srivastava
The University of Texas at Austin, United States
2 publications · 195 citations
2
h-index
AD
Allan D. Shocker
University of Pittsburgh, United States
2 publications · 195 citations
2
h-index
CM
Catherine Morency
Polytechnique Montréal, Canada
2 publications · 70 citations
2
h-index
CC
Cristina Calvo-Porral
Universidade da Coruña, Spain
2 publications · 45 citations
2
h-index

1–5 of 266

Institutions

113

1–8 of 113

Venues

Computers in Human Behavior
3 publications · 205 citations
3
h-index
Expert Systems with Applications
2 publications · 164 citations
2
h-index
Transportation research procedia
TRPRO · 2 publications · 50 citations
2
h-index
International Journal of Human-Computer Interaction
2 publications · 55 citations
2
h-index
Fuzzy Sets and Systems
2 publications · 64 citations
2
h-index

1–5