Chien Lu is an author at Tampere University specializing in gamification, statistical analysis, and user experience.
Top concepts
DesignMarketingManagementEngineeringData ScienceGamificationUser ExperienceConsumer BehaviorConsumer ResearchDigital Marketing
Publications per year
2019–2019
2
2
Mika Vanhala, Chien Lu, Jaakko Peltonen et al. · Journal of Business Research · 2019 · 123 citations · Full text
Marketing Analytics, Computational Text-mining–driven Analysis, Computational Social Science +14
Rows per page
1–2 of 2